No particular topic Essay Example | Topics and Well Written Essays - 3000 words

No particular topic - Essay Example ersight Service (IOS) was created in 2001 so as to improve not only the practice of governance but also the practice of internal control and risk management (UNESCO, 2015d). Therefore, aside from forming the â€Å"Internal Audit† branch, the IOS is also composed of two (2) other branches such as the â€Å"Investigation† and the â€Å"Evaluation† (UNESCO, 2015d). In general, UNESCO’s â€Å"Internal Audit† aims to improve its main operations by creating a systematic approach in improving the effectiveness of objectives (i.e. governance, internal control, and risk management) (UNESCO, 2015e) whereas the â€Å"Investigation† branch aims to investigate any conflict or any misconduct or violation of laws such as fraud and corruption that arises in different departments (UNESCO, 2015f). The main purpose of creating the â€Å"Evaluation Section† (EVS) is to ensure that the organization will be able to come up with a much better policy development (UNESCO, 2015g). Often times, improvements in evaluation practices can be done by implementing strict accountability and transparency as well as creating new strategies on how to effectively improve the existing evaluation and management practices (UNESCO, 2015g). ‘effectiveness’, ‘impact’, and ‘sustainability’ (Parsons, 2007, p. 8). In relation to the UNESCO evaluation criteria, this essay seeks to evaluate its impact on how to reduce the habit of smoking. As part of going through the main discussion, the key policy drivers behind the anti-smoking policy will be first identified followed by critically evaluating its effectiveness in terms of meeting the goal of reducing people’s smoking habit. Eventually, the effectiveness of the key policy drivers will be criticized not only within the local but also within the national and international level. The concept of policy development is all about being able to create â€Å"evidenced-based recommendations† that can be used as a guide in educating people through health

Midterm Assignment Example | Topics and Well Written Essays - 1500 words

Midterm - Assignment Example Researchers may find legal briefs important because they will not only cite important case and statutory law, but can be used to help the researcher analyse a similar research issue. Question 3: The US Code is a chronological organization of all permanent/current laws of the US Congress. The US Code is published every 6 years with each edition reflecting all amendments and supplements to the law currently in effect. Thus each subsequent edition of the US Code will be expected to reflect only the current law or laws currently in effect. For instance, if an Act or provision of an Act was repealed, the next edition of the US Code will reflect the repeal. However, if an Act or provision was amended or supplemented by an additional provision, the new provision or supplementary provision will be reflected in subsequent editions of the US Code. Question 4: Legal professionals and legal scholars might share an interest in the original intentions of the US Constitution as a means of understan ding what the framers’ initially intended the Constitution to mean. By taking this approach, the possibility of conflicting and confusing interpretations is reduced and the US Constitution is understood and applied with greater consistency and predictability. In looking for the original intentions of the framers of the US Constitution, legal professionals and legal scholars will look at the debates between the Federalists and the anti-Federalists at the time before and during ratification. The debates will be found in the Federal Papers. Another important source is the Declaration of Independence. Question 5: Court opinions, statutes, and documents containing arguments of the framers of legislation and constitutions are regarded as primary sources because they are authoritative in nature. In other words, primary sources of law reflect actual statements of the law or the original intention of what the state law will or are intended to be and how it should be interpreted and ap plied. Question 6: Cite-checkers as secondary sources of law are features providing information relative to a specific area of the law. The information typically includes headings and primary sources to which the heading relates. For example a cite-checker for the US Code will identify whether or not the statute is revised. Editorial notes relating to the primary source will also be included and relevant information not included in the primary source. Legal digests differ only in that they will provide indices of legal issues and the case and statutory laws supporting the specific position. Cite-checkers and legal digests are therefore valuable secondary sources of information for researchers because they direct the researcher to primary sources of information. Question 7: Encyclopedias and legal periodicals both provide statements of the law as it is, as it was and as it should be. However, what distinguishes encyclopedias from legal periodicals is content. Encyclopedias are genera l and concise statements of the law. However, legal periodicals are far more comprehensive and provide both theoretical and practical discussions over a period of time. While neither source is authoritative, both can be valuable guides to where a researcher might look for primary and authoritative sources of law. Legal periodicals however, usually reflect opinions and analyses that can have persuasive value even to judges determining a legal dispute. Thus researchers should only use legal

Chimney Sweeper Essay Example for Free

Chimney Sweeper Essay A great writer, or poet, will make their readers feel as if they are a part of their story. The reader will feel happy when the character is happy, or sad when the character is sad. This is achieved by various rhetorical strategies that writers use. Some of these strategies include imagery and word diction. Sometimes it is one sentence that really gets to the reader. Other times it is simply one word that can make the reader feel anything from warm to sad. In William Blake’s poem, â€Å"The Chimney Sweeper,† from Songs of Innocence, there is an important transition in which the reader’s sense of emotions change from negative feelings of darkness, death, and misery to positive emotions of happiness, hope, and salvation. This transition in emotions reflects the child’s innocence and oblivion to his victimization whereas in the same poem from Songs of Experience the child is aware that he is the victim and therefore only reveals feelings of bitterness and sarcasm. This contrast is important to my understanding of the Innocence poem because it reveals a softer and more innocent perspective than the poem of Experience does. In the first half of the poem Blake uses word diction that gives off negative connotations in order to illustrate the horrible conditions the young chimneysweepers live in. The chimneysweeper says, â€Å"And my father sold me while yet my tongue/Could scarcely cry weep! weep! weep! weep! ’ (2-3). Not only does the word â€Å"weep† clearly give off a sense of sadness and depression, but the fact that it is repeated four times puts an emphasis on the sadness that the chimneysweeper feels. The quote implies that the father sold his child at a very young age. As a result, the child was still too young to weep and therefore could not refuse to be sold. Another quote says, â€Å"So your chimneys I sweep in soot I sleep† (4). When one hears the word â€Å"sweep†, they are imagining dirt and filth being lifted off the ground. Moreover, the phrase â€Å"in soot I sleep†, if one imagines it in a literal sense, shows that the child is literally sleeping in soot, which is the black debris that the smoke from the chimney creates. As a result, this quote illustrates a dirty and filthy setting that these chimneysweepers are forced to live in. A phrase that, without a doubt, gives off a sense of death and hell is â€Å"coffins of black† (12). The chimneysweeper uses this phrase to describe where the other chimneysweepers are locked in Tom’s dream, which is still filthy and almost suffocating. While these quotes and phrases observe and reveal the terrible conditions that these children are living in, the chimneysweeper in the Experience poem reasons why he is living in those conditions by blaming his parents. This comparison makes evident the different perspectives from each poem. Hints of hope are first revealed in the Innocence poem where Blake uses the child’s sarcasm to show that in moments of darkness and unhappiness there is still space for optimism so as not to suffer so much. This is revealed when the chimneysweeper reassures Tom to â€Å"never mind it, for when your head’s bare/You know that the soot cannot spoil your white hair† (7-8). In a way this would make Tom feel hopeful because with a bare head, the soot cannot ruin his hair. But in a metaphorical sense, it implies that darkness (the soot) will not prevail over everything, which gives one hope. What follows this sense of hope is Tom’s description of his dream: And by came an Angel who had a bright key/And he open’d the coffins set them all free/Then down a green plain leaping, laughing, they run/And wash in a river, and shine in the Sun/Then naked and white, all their bags left behind/They rise upon clouds and sport in the wind. (13-18) This stanza contains numerous amounts of words and phrases that all give a positive connotation of hope, freedom, warmth, and happiness. Words such as â€Å"Angel†, â€Å"bright key†, â€Å"laughing†, â€Å"Sun†, and â€Å"white† give off a feeling that is too good to be true, which explains why it is a dream in the first place. But that hope and happiness is so strong that when Tom awakes, he continues his work happily. This utopian perspective clearly shows the innocence of these children, while the child in the poem of Experience has no sense of hope because he is aware of the reality he is living in. While the children in the Innocence poem use religious words and phrases to give them something to look forward to, the child in the Experience poem condemns religion. Blake shows how religion is used to almost condone the treatment and conditions of these chimneysweepers when he writes, â€Å"And the Angel told Tom, if he’d be a good boy/He’d have God for his father and never want joy† (19-20). This quote implies that obedience and sticking to your duties will bring happiness in the afterlife. The same thing is implied when the chimneysweeper says, â€Å"So if all do their duty they need not fear harm† (24). In other words, as long as these chimneysweepers continue with their gruesome work while refraining from complaints, they will be happy and will be rewarded in the afterlife for their good behavior. This mentality seems to convince the children that it is acceptable live in these horrible conditions because they will be rewarded once they pass. In contrast, the child in the Experience poem does not see the afterlife or God as something or someone to look forward to because he blames God for the position he is in. He mocks God by saying, â€Å"And are gone to praise God and his Priest and King/Who make up a heaven of our misery† (11-12). The child’s parents are praying in the church and believe that they have not caused their child any injury. In this case, it is the parents that are condoning the brutal life of their child. This major difference between the two poems is important because it reveals how differently each child views the situation they are in as chimneysweepers. Blake’s use of word diction and imagery in the poem of Innocence and in the poem of Experience differentiates the two opposing perspectives of each poem. Because the Innocence poem transitions from darkness and hopelessness to freedom and hopefulness, my understanding of this poem is extremely different from the other. It is clear that the chimneysweeper in the Experience poem is aware that he is the victim; therefore, his feelings of sadness and despair block him from seeing any hope. Instead, he blames God and his parents for the life he lives. In contrast, I am given the sense that the chimneysweeper in the Innocence poem is completely oblivious to the fact that he is a victim, and therefore it is easier for him to see the light in the darkest moments; in this sense he is still innocent of any hard feelings towards his father or God.

Amore Pacific International Business Strategy Marketing Essay

Amore Pacific International Business Strategy Marketing Essay With low-barriers to entry, the competitive business environment of the cosmetics industry requires companies to secure stable sales channels, and make great marketing efforts to differentiate its products. However, the cosmetics industry is closely related to the fashion industry which is constantly changing and offer potential growth opportunities. Consequently, cosmetic products typically have short product life-cycles because which require mass-customization capabilities and production agility. Personal Care On the other hand, personal care products business is a relatively a mature industry. Also with a low-barrier to entry, the domestic market is currently saturated with competition. In addition, the emergence of large-scale discount stores and new sales networks has called for rapidly changing marketing and distribution channels. Consequently, the domestic personal care products industry is focusing on developing niche markets by differentiating its product as offering higher quality and value. 1.2. Overview of AMOREPACIFIC AMOREPACIFIC Corporation (AMOREPACIFIC or the Company) aims to become a global beauty company with its core businesses in cosmetics and personal care and health products. Founded in 1945 as a Pacific Chemical Company, AMOREPACIFIC Corporation has been involved in beauty products. With the corporate vision of The World will know us as the Asian Beauty Creator, AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian heritage.  [1]  The Company also stresses the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, maintain physically and psychologically close to customers, fulfill obligations to society, and be passionate about overcoming challenges.  [2]   The Company first began its export sales via OEM and also began to sell cosmetics products under its own brand AMORE in 1964. In 1990, the Company turned to international markets by establishing its first overseas subsidiary in France, followed by establishing its Shanghai and Chartres plants in 2002 and 2004, respectively. In 2010, AMOREPACIFICs sales reached KRW 2 trillion, with operating profit of KRW 340 billion and net earnings of KRW 285 billion. The Company maintains its number one player in the domestic market with a 34.9% cosmetics market share in 2010. In terms of its overseas operations, the Company has enhanced its sales in 2010 by approximately 11% to KRW 335.8 billion.  [3]   With its strong domestic position, the Company is targeting sales and operating profit growth of 10% in 2011 by creation of growth markets. For each business segment, the Companys Cosmetics Division is focusing on securing competitiveness in the Asian markets through reinforcement of RD activities to provide differentiated products and services. For the personal care products business or Mass Cosmetics Sulloc Division, the Company is intent on strengthening domestic market competency by expansion into high-functional products in major personal care categories. 2. International Business Strategy of AMOREPACIFICs Cosmetic Products AMOREPACIFIC aims to be a Global Top 10 cosmetics company.  [4]  While tapping on matured and developed markets such as North America and Western Europe, AMOREPACIFIC is more focusing on developing countries such as China and other Southeast Asian countries. To overcome the limitations of the market size and increasing level of competition in the domestic market and accomplish economies of scale through market expansion with its own line of competitive products, AMOREPACIFIC, utilizing its number one position in the domestic market, has been looking to develop overseas market with in its efforts to gain presence and become a successful international player in a very competitive global cosmetics industry environment. While the domestic market has been steadily growing due to an increase in the number of professional business women who have brought about buying power of female customers, developing market conditions for high-function cosmetic products from the middle-class aging population, as well as an increasing demand from men for cosmetics products, AMOREPACIFIC has been facing increasing competition from the domestic competitors and market penetration from global cosmetics companies. Nevertheless, AMOREPACIFIC has potential to be successful in overseas market taking into account following advantageous factors: The quality and diversity of products of AMOREPACIFIC has reached the level to be competitive against global brands in most product lines. Experiences of highly competitive market in Korea enriched the Company with various competitive marketing strategies. Koreas cultural wave has created friendly demands of Korean beauty products among customers, especially in Asian market. Globalization strategy of AMOREPACIFIC is primarily based on a multi-domestic approach where international strategies take on differentiated approaches for each regional market as divergent demands for cosmetics products exist due to different levels of industrial and economic development for each country/region. In addition, benefits from standardization are less significant due to segmented nature of cosmetics market even within the country/region and price functions differently for each customer segment and it is not usually the major factor for determining purchase. Finally, since demand in overseas market for cosmetics are highly divergent and the Company possesses the capability and resources to leverage with to meet those divergent demand, multi domestic strategy would be suitable for AMOREPACIFIC. Based on such multi-domestic strategy, AMOREPACIFICs globalization strategy takes on differentiated approaches for developed and developing countries. For emerging countries, AMOREPACIFIC aims for an early market penetration, while, raising image by focusing on the prestige brand lines in developed markets. Two representative countries of AMOREPACIFIC (France and China) have been analyzed below to evaluate its international strategy in each country contrasting AMOREPACIFICs strategies in each respective country. 2.1. Expansion into the France Market 2.1.1. Market Penetration with Lolita Lempicka France has long been renowned as the capital of cosmetic industry and fashion. AMOREPACIFIC began to penetrate the France Market with the Lolita Lempicka Perfume from 1997. In 1997, the Lolita Lempicka Perfume won all the top awards at the French FIFI Award for best womens fragrance, best mens fragrance, and perfume design. AMOREPACIFIC released Lolita Lempicka L in 2006 and released Si Lolita Lempicka in 2009. With the success in France, Lolita Lempicka products are now available for sale in over 100 countries worldwide.  [5]   2.1.2. Rationale France is considered one of the biggest markets of cosmetics products and trend leader of fashion and beauty goods and the arena of competition for global cosmetics manufacturing companies. Experiences and reputation in France market can lead to an expansion in developed markets including the U.S. where the AMOREPACIFIC would consider as major market for growth. 2.1.3. Entry Mode Selection Notwithstanding the high risk of failure, AMOREPACIFIC decided to penetrate the France market via direct ownership to establish strategic position as a flagship business in the developed market. With such high level of commitment and resourcing from the headquarters, the Company hired local management with entrepreneurial spirits to experiment with new brand and new strategy. AMOREPACIFIC perceived that its entry mode into the France Market was necessary in order to deploy local talents which would enable expansion into adjacent high-end European markets once strategic position is established. 2.1.4. Marketing and HR Strategy in France Abandoning nationality and company title to overcome the stereotype against Asian cosmetic brands, AMOREPACIFIC teamed up with local marketing agents, manufacturers and vendors. As a newcomer to the market, AMOREPACIFIC differentiated its approach by naming its brand after young local designer to target customers following up-to-date trends of unisex mode and strong fragrance. Also limited direct distribution channels have been utilized for distribution and advertisement is delivered through only high-end fashion magazines targeting customers in their twenties and thirties as well as models and designers. As is important to the cosmetics products to be recognized by word-of-mouth, promotion activities are focused in providing samples to celebrities and influential group of people. Through hiring entrepreneurial local experts in marketing of cosmetics, AMOREPACIFIC could upgrade its marketing expertise in luxury/premium market one notch above. 2.1.5. Evaluation of the International Strategy in France Global Configuration The Companys entrance to the France Market was not driven by cost differences or economies of scale, but it rather served the purpose to make a case for experiments in the leading market. With the successful launch of the Lolita Lempicka brand in France by leveraging the local talent and blinding nationality and company name, other high-end brand can be entered into the market utilizing the distribution channels secured through perfume business. In addition, AMOREPACIFIC may consider introducing other more competitive premium brands in the market through large scale international cosmetics franchise stores such as Sephora. Global Coordination Learning the effects from highly autonomous management of local subsidiaries and transfer of such knowledge to other developed market strategy (e.g., U.S.) is expected to benefit the company through global networking. Although it is inevitable to tap on developed market to notch up brand recognition level, considering the Companys ultimate goal of globalization to expand its market, targeting developed countries would result in limited volume growth at least in the mid-term as we could see from the financial results of France market which was out of red first time in 2010 since its launch in 1997. 2.2. China Market Expansion 2.2.1. China Market Analysis The volume of cosmetics sales in China is still explosive and has high potential to growth (Yearly cosmetics consumption of $13 per person compared to $50 in global average)  [6]  . China Market is well stratified according to product lines which are in line with development stages of different areas (eastern seaside and western inland). They comprise of all four major segmentation including top luxury market, premium market, middle market and mass market. In China, the cosmetics market is not dominated by single or a few major manufacturers yet and accordingly, market penetration is relatively easy. Compared to use of make-up products, the skin care products are dominant in market, and as Koreans have similar skin type as Chinese customers, the Company can hold strong competitive position against the multinational competitors. With increased level of earnings, demand for premium brands is also expected to grow significantly. 2.2.2. Rationale With Korean market being saturated, the high growth potential China market appears to be the next logical choice for AMOREPACIFIC. The Company is able to fully leverage the beneficial impact of Korean cultural wave in China. Although the Company has entered other Asian countries in tandem with China market, the growth and experiences in China market can provide the Company with boosting power to expand further into other Asian countries. Also, the proximity to Korean market and similar cultural background can give the Company competitive edge against other multinational manufacturers. 2.2.3. Entry mode selection The Company entered into China market through direct investment since 2002. The decision to enter into China in a form of direct investment was primarily due to the potential threats other global and local companies possibly gaining foothold in China. The Company needed to stay in competitive position by internalizing technical advantage and products quality while local brands are growing in fast pace. As competition is already intensified in China market, high level of commitment of resources from head office is necessary for sustainable growth in China market. 2.2.4. Marketing and HR strategy in China As the Company owns line-ups of products for all segmented markets, success in one market segmentation can lead to relatively easier launching of other product lines under more competitive conditions. The major product line marketed in China is the Laneige Brand, which is premium brand of AMOREPACIFIC which targets the middle-class. As brand recognition is gained from Laneige through skin-care products, it is considered a good strategic move for AMOREPACIFIC to promote other lines of products under same brand including make-up and products with specific functions including anti-aging and whitening. As Korean wave is huge in China market, AMOREPACIFIC leverages the benefit to its maximum by using famous Korean celebrities as models for its flagship brand (Laneige) and sponsoring Korean television dramas aired in China and concert events. However, As Chinese people are known to be not reliant on advertisement on media and cosmetics products are characterized that information on the products tends to be delivered by word-of-mouth through experiences of family or friends, AMOREPACIFIC set up free booths that provide make-up service, free tutorials and samples. 2.2.5. Evaluation of the International Strategy in China Global Configuration The main drive for entrance into China market is the market expansion. As China market will surely bring larger volume to accomplish economy of scale and its spillover effect to other territories in Asia region will give further boost to AMOREPACIFICs effort in those countries. Although AMOREPACIFIC started with premium brand to make a case in China market, the biggest portion of the market segment is the mass market with vast demands for lower end products. As AMOREPACIFIC has a line-up of products to cope with all those demands, with success from premium brand, it can expand its efforts to market expansion into more casual younger-customer targeted brands. However, in the course of bringing products in other segment, AMOREPACIFIC carefully needs to consider the possibility of casual brands adversely affecting the premium brand image to the customers. In this regard, AMOREPACIFIC may need to deploy differentiated marketing approach, such as blinding the company name not to be recognized as same companys brand and targeted promotion to specific group of customers (younger generation or lower income customers). Also, distribution channels other than department stores should be sought for differentiation. The brand shops that offer variety of brands of cosmetics can be fully utilized. Global Coordination Proximity to Korea can serve as an advantage for effective and efficient coordination with local operation. However, major cities located all over the vast land will bring about new challenges to AMOREPACIFIC which have focused on markets in smaller in size. For this instance, AMOREPACIFIC needs to bring in local expertise in logistics and tries to establish firm distribution channels. During the launches of its first premium brand, the close monitoring and control by head office and local subsidiaries must have been inevitable. However, to expand into other segment (mass market and luxury market), it is necessary, to fine tune its strategy, to leverage the experienced local management by delegating more power for more autonomous operation. 3. Recommendation for New Potential Market Strategy: India Based on the analyses and evaluations of AMOREPACIFCs international business strategy, India may be considered as the next potential target market for its international reach. The recommendations for entry mode and marketing strategies for AMOREPACIFICs entry into India are based on key success factors derived from the following market assessment and SWOT analysis. 3.1. Market Assessment The Indian cosmetics market grew by 9.5% in 2009 to reach a value of $141.6 million. In 2014, the Indian cosmetics market is expected to grow to $198.7 million, which is a 40.3% increase from 2009.  [7]   Indias Cosmetics market volume: million units, 2005-09(e) (Source: Make-Up Industry Profile: India, DataMonitor, May 2010) Despite the growth of the Indian cosmetics market, the extent of poverty in the country implies that sales would come from only a small consumer base. In this regard, the target market may need to focus on female professionals living in urban areas who are brand-conscious. As seen in the graph below, the cosmetics market in India is already dominated by the top 3 global brands which account for 68% of the total market share.  [8]   Indias Cosmetics Market Share: % Share by Value, 2009(e) (Source: Make-Up Industry Profile: India, DataMonitor, May 2010) Another interesting observation is the market segmentation of the cosmetics type. As seen in the below chart, lip make-up is the largest segment of the cosmetics market in India, accounting for 51.2% of the total market value.  [9]   Indias Cosmetics Market Segmentation: % share, by value, 2009(e) Also, Indian market has shown significant growth in the whitening products of 20% every year, making up 55% of total cream products.  [10]   3.2. SWOT Analysis Based on the above market assessment of India, AMOREPACIFICs SWOT analysis can be performed as follows: Strength AMOREPACIFICs strong management initiatives for globalization would offer a sound strategic decision process. As already proven in earlier efforts for globalization, the Company retains competitiveness of its line of products. In addition, the lack of infrastructure of the India in terms of distribution and sales channels would prove to be favorable for AMOREPACIFIC, since the Company retains a unique sales distribution of direct-sales approach, where salespersons personally visit door-to-door for marketing and sales. Weakness AMOREPACIFICs relatively small presence in a limited number of countries, as well as its weak brand image compared to global players would create challenge for the Company in terms of building its brand. Also, the lack of expertise in cosmetic products for dark complexions could be considered a weakness, considering the Indian population. Opportunities Considering that the cosmetics industry typically has low-barriers to entry, AMOREPACIFIC has opportunities to readily enter into the Indian market. In addition, the market growth potential of India considering its population size and economic growth would offer AMOREPACIFC to enhance its presence in the global market. Threats Considering the different culture and religious background of Indian people, the need for decentralized management could warrant potential management issues with the Headquarters in Korea for potential misalignment in AMOREPACIFICs globalization strategy. 3.3. Entry Mode Recommendation: High Local Responsiveness Approach In case of AMOREPACIFIC, its entry mode to the Indian market should consider the uniqueness of the culture. India has a unique religion and also has a strong history in their stratification system named Indian Cast system. In order to cope with such unique culture and history, AMOREPACIFIC would need to be highly responsive on the local culture. Observations could be made for other instances where attempts to penetrate into India cosmetics market with high degree of localization had been better off succeeding in the India market. Hyundai Motors and LG Electronics are some of examples that were successful cases where localization had been a key success factor in entering the market. On the contrary, Samsung Electronics strategy to seek global efficiency has been enjoying relatively smaller success in India. Considering that AMOREPACIFIC had no prior experience in India, the Company should set up their entry mode as be highly responsive on the local needs. Hiring local managers and staffs who understand the Indian culture would also be very important for the operation of AMOREPACIFIC in India. Joint-venture strategy may also prove to be a viable alternative for AMOREPACIFIC considering its less expertise for customers with darker skin tones. In addition, AMOREPACIFIC may utilize the friendly impression that Hyundai Motors and LG Electronics are making on the minds of Indian people. 3.4. Marketing Strategy Recommendation: Positioning, Distribution Channel Brand positioning and distribution channel would be a very important decision point for entering a market. To be successfully positioned in the India market, AMOREPACIFIC should consider two factors. First, AMOREPACIFIC should position its products to compete with other globally renowned brands to cope with the increasing brand-conscious consumers in India. Second, the Company may need to consider tighter margins to maintain cost competitiveness and capture market share against already established brands. Consequently, AMOREPACIFIC should use a high-end luxury brand strategy distributed in department stores and duty free shops. This would enable AMOREPACIFIC build up a brand image of high-end quality cosmetics. And at the same time, the Company could utilize secondary affordable mass-market brands to meet the average income consumers in India. An interesting distribution channel that AMOREPACIFIC could additionally set up in India is where they had been successful in Korea, which is direct, face-to-face-sales approach. As the transportation in India is underdeveloped, being able to visit consumers directly and provide quality services should be a great opportunity in entering the market. 3.5. Conclusion Since its foundation in 1945, AMOREPACIFIC has been one of the dominant players in the domestic cosmetics industry, with quality product lines ranging from anti-aging solutions and make-up products to personal care products such as shampoos, body cleansers, and toothpastes. With increasingly competitive domestic environment, AMOREPACIFIC has turned its eyes to the global arena. With its vision that The World will know us as the Asian Beauty Creator, AMOREPACIFIC has successfully proven its potential in France with its line of perfume products. Furthermore, AMOREPACIFIC took favorable opportunity of the Korean Wave to sell its products in China considering its cultural similarities and has established a strong brand name. As AMOREPACIFIC has ambitiously declared its goal to become a Global Top 10 cosmetics company, it needs to continuously seek opportunities abroad where it could utilize its core competencies to establish and strengthen its brand image while maintaining a clear focus on the target market and customers.

Indian writing in English :: essays research papers

Indian writing in English Raja Rammohan Ray was the first Indian to effectively express himself in black and white through English though he was initiated to the language when he was in his teens. Thereafter Vivekananda showed his perfect masterly over the language through his evocative prose, which made the west sit up and take notice of the greatness of Hinduism. Tagore also had written some poems in English. However, there is no denying the fact that Indian writings in English were extremely few far between. Jawaharlal Nehru and M.K. Gandhi were also great masters of the English language. Nehru’s Discovery of India, Glimpses of World History etc. are glaring testimony to not only his profound scholarship but also his absolute mastery over writing lucid prose in the foreign language. Gandhiji used the language in his writings with utmost precision and desterity. They were followed by the great triumvirate of Anand-Rao-Naryan, who were the first to make Indian writing in English popular among a sizable section of our English educated people. They primarily wrote fiction and their elegant styles soon caught the imagination of the common reader. Indian writing in English had finally arrived in 1930’s after a marginal existence for over a century. Mahatma Gandhi: Though Gandhi used his mother tongue, Gujarati, to write his famous autobiography, later translated into English by his secretary Mahadev Desai under the title The Story of My Experiments with Truth (1929), he used Hindi and English with masterly skill and use. As he lived through a eventful life among his people, who were attempting to liberate themselves from moral decadence, economic exploitation, and cultural subordination, Gandhi wrote, day and night, in and out of prisons, for his two journals, Young India and Harijan. Rabindranath Tagore: The national awakening in Asia found its expression first in the Indian literature, and its formost representative writer was Tagore (1861-1941). Tagore was the first Asian writer to win the Nobel Prize for Literature (1913). Tagore represents a happy combination of the ancient Indian tradition and the new European consciousness. He was awarded the Nobel Prize for his slim volume of poems entitled Gitanjali. Tagore gave Indian poetry a new type of lyric. Through his collection of stories entitled Galpa Guchchha, running into three volumes, Tagore set the pace of the modern short story in India. His famous novels, Gora and Ghare Baire reflect the genius of a supreme visionary.

Milgram’s Destructive Obedience Essays -- Psychology

Stanley Milgram was a social psychologist best known for an experiment he did regarding destructive obedience (Hockenbury & Hockenbury, 2011). According to McLeod, Milgram had originally set out to prove that Germans were somehow more obedient than Americans. This was a short while after WWII had finished and the horrors committed by the Nazis under Hitler’s authority had been learned. His experimental results were contradictory to the results predicted by fellow psychiatrists, college students and some adults of various occupations. They had predicted that very few people would obey an order that would harm another person; however, the actual results proved quite the opposite. Instead of proving that German’s were more obedient, Milgram opened the door to the possibility that anyone is capable of carrying out orders that would harm another person (2007). Douglas Navarick expanded on the experiment’s results and derived a three-stage model for defiance and withdrawal (2012). After comparing the three sources on the previously mentioned topic, it is my belief that the peer reviewed journal (Navarick, 2012) is the most credible. Its credibility is largely accredited to the established requirements of publication in the journal it is found in. Hockenbury and Hockenbury summarized Milgram’s experiments as simply as they could. The test subject was led to believe that the second participant was as uniformed as they were and that their roles in the experiment were chosen at random. They were told that the experiment was about learning and memory and the effect punishment has on them. The test subject was given the role of â€Å"teacher† and the other participant given the role of â€Å"learner† seemingly at random. The second partici... ... it means avoiding personal discomfort. A source is considered credible if it is accepted by general consensus of the experts of the field it concerns. It should also show the scientific facts that support it. A standalone source that does not show any form of reference to other psychologists that agree with or support his/her theory would not be considered as credible. Works Cited Hockenbury, D., & Hockenbury, S. (2011). Discovering Psychology (5th ed.). New York: Worth. McLeod, S. A. (2007). Simply Psychology; Obedience in Psychology. Retrieved 25 March 2012, from http://www.simplypsychology.org/obedience.html Navarick, D. J. (2012). Historical Psychology and the Milgram Paradigm: Tests of an Experimentally Derived Model of Defiance Using Accounts of Massacres by Nazi Reserve Police Battalion 101. Psychological Record, 62(1), 133-154.

Capitalism Racism And Patriarchy

A specific targeted attack Is needed to dismantle septets of oppression. Marxism alone cannot adequately address inequalities of race and gender because it ignores the historical impacts of race and gender As such critical problems will persist Patriarchy Is not Just a superstructure It is an independent oppressive system which must also be dismantled before true revolution can occur Patriarchal norms will persist In the home (home Is a reflection of society) Marxist revolution alone is not sufficient for gender and race equalityPatriarchy and Capitalism and Racism all oppress women as allied but independent systems Therefore the revolution that Marx envisioned, a society that would operate under equality for all would need to address them as such and challenge them through a combined attack Marx believed that economic change would lead to cultural change and all other forms of oppression would eventually ceases For Marx and Angels women were seen as a the men's proletariat They conc luded that childcare and housework needed to be socialized Assumed that production shapes human consciousness and societyClass takes precedence – class based revolution rather than race and gender based movements Is women's integration into production enough to make patriarchy fall? Considers the liberation of women and minorities only within the context of a gender-blind, color-blind, class-based society emancipation of those oppressed by class Critics of Marx Marx theory focuses only on work as a means of oppression Minimizes Patriarchy and Racist's influence by using Communism as a blanketed one size fits all approach to eliminating all forms of oppressionArgue that the dynamics between Capitalism, Patriarchy, and Racism as independent but mutually supportive systems that must be overthrown together Destruction of Capitalism alone will not guarantee that these other systems will be abolished Oppression can continue in the home Creates a double day for women Does not addres s issues of occupational segregation Which continue to keep women in subjugated positions Creates the risk that the oppressions of women and minorities will be considered a non-integral part of the transition to CommunismSince such oppressions are viewed as superstructures and therefore secondary to economic issues Under this logic Patriarchy and Racism will be allowed to survive which highlights the need for a triangulated approach. Failure to address them as such may lead prevent initiatives to eliminate them from being taken seriously (strictly enforced) Patriarchy and Racism are culturally ingrained It is necessary to disarm the weapons of capitalism in order to neutralize their effects on those that they target.By allowing these struggles to be viewed as secondary (or simply ignored) The establishment of policies that will address these oppressions will only be dependent on the â€Å"whims† of revolutionary leadership Will benefit women and minorities only when there int erests align with those of the revolution. Interest convergence) Strong cultural ideals restricting women to the home will continue to discourage them from participating in the workforce Not everything that supports the revolution will necessarily eliminate patriarchy and racism More likely it will lead to half measures which will in turn produce only half successes (gender assigned occupational segregation) Even colonization will continue to perpetuate gaps in workforce participation Revolution alone will not achieve the full scale equality that Marx presumed would follow as a result of the end of Capitalism A society where women and minorities can become full economic partners REQUIRES a re-envisioning of the household so as to professionalism and collective the tasks traditionally performed by each woman in her individual home.However women are still left with the majority of responsibility for the home and hillier and this only perpetuates patriarchal values about women and men' s places in society Whether commitment to gender and racial liberation is real or mere rhetoric How can we trust a system birthed within oppression of women and racism to truly emancipate either group? All the services provided for women are disproportionately provided by women for example childcare services and even after a revolution they are likely to stay the same since Marxist theory ignores how these systems have manifested : occupational segregation for example. Even if laws are created to address these systems it will be difficult to enforce them within a society that has been conditioned by these racist and patriarchal beliefs and as such will most likely fail to have any meaningful impact Culturally women are Just assumed to take on domestic duties.That the majority of childcare, nursing, housekeeping are still predominately occupied by women only serves to highlight the cultural significance of patriarchy which Marxism ignores. Even under Marxism this suggests that societ y would be hesitant to abandon the rotational role of women as the homemaker and therefore ignore how this dynamic would result in women being subjected to a disproportionate burden within society. Which Marxism inherently ignores. As such Marxism fails to address racist and patriarchal institutions which on the surface appear to be race and gender neutral. Racism and Patriarchy are not merely Just cultural ideologies Roles of women and minorities in high leadership positions continue to be lacking.